The difference between big tobacco and big sugar is that big tobacco got caught hiding the effects of their products on the public. [Big sugar did not](http://journals.plos.org/plosbiology/article?_ke=Z3JhbnQubG9yZW5AZ21haWwuY29t&id=10.1371%2Fjournal.pbio.2003460).

The difference between big tobacco and big sugar is that big tobacco got caught hiding the effects of their products on the public. Big sugar did not [journals.plos.org].