That’s the world we’re living in: open, competitive. A world where people don’t read your cover letter — they search your name on Google and Linkedin.
What have you achieved? What comes up if I Google your name?
If nothing comes up, I’ll assume it’s because you haven’t done anything. That’s because my brain is dumb and takes shortcuts. If you don’t market yourself on the internet, you’ll suffer from the comparison with those who do.
Make Your Work Public or You Don't Exist [byrslf.co]