@joeo10 the market has also changed quite a bit in the last couple of years. And they are pitching it as "we can make some other markets competitive in the process."
And yes, if you look at only the wireless market, going from 4 to 3 is not great. However, if it allows competition in adjacent markets where there is ZERO competition (cough cough Comcast), then it's an overall positive.
Of course, all of that is a big if.
// @matigo