@matigo absolutely. People have no idea just how much "advertisers" influence so much of what we see and hear in the media.
How I know fasting is the right answer: the mainstream media is attacking it [youtube.com].
Now back to my usual insomnia versus waking up half an hour after I fall asleep. Clearly something was off last night, though, as my AHI (from my CPAP machine) was a 3.3, versus the more normal 1 to 2.
Best line from this video The Mystery of Fast-5 and D.I.E.T.: Bert Herring, MD at TEDxRiversideAvondale [youtube.com]: "Breakfast is the most important meal of the day" - is advertisement, not science.